'G.I. Joe' Marches to Top of Disc Sales Charts7 Aug, 2013 By: John Latchem
Paramount Home Media Distribution’s G.I. Joe: Retaliation reported for duty in style the week ended Aug. 4, checking in atop all three major home entertainment charts for its debut week on DVD and Blu-ray.
Retaliation, the follow-up to 2009’s G.I. Joe: The Rise of Cobra, easily topped the Nielsen VideoScan First Alert sales chart — which tracks overall disc sales, DVD and Blu-ray combined — by a wide margin. The No. 2 title, Warner’s direct-to-video superhero flick Justice League: The Flashpoint Paradox, sold just 13% as many copies as the “G.I. Joe” sequel.
Warner’s Jackie Robinson biopic, 42, which had topped the sales chart the previous two weeks, landed at No. 3 in its third week, while Disney’s Teen Beach Movie continued to prove popular on disc, swimming to No. 4 in its first week of wide release after a brief window of exclusivity at Walmart.
Universal’s Despicable Me continued to ride the success of its theatrical sequel to round out the top five.
G.I. Joe: Retaliation, which earned $122.5 million at the domestic box office, also dominated Nielsen’s dedicated Blu-ray Disc sales chart, landing at No. 1 with 54% of units sold in the high-definition format. In addition, 7% of all Retaliation copies sold were of the 3D combo pack.
No. 2 on the Blu-ray chart, as it was on the First Alert chart, was Flashpoint Paradox, which sold 60% of its copies on Blu-ray Disc. Rounding out the Blu-ray top five were 42 at No. 3, Despicable Me at No. 4 and Sony Pictures’ Evil Dead at No. 5.
Aside from the “G.I. Joe” and “Justice League” movies, the only new releases to land on either sales chart were two “Star Trek: The Next Generation” titles on the Blu-ray Disc chart. Star Trek: The Next Generation — Season Four debuted at No. 7 on the Blu-ray chart, while the two-episode compilation Star Trek: The Next Generation — Redemption beamed in at No. 16. CBS Home Entertainment has been remastering the classic sci-fi series for high-definition. The popularity of the re-releases spurred the return of Paramount’s four-film collection of “TNG” movies to the Blu-ray chart, at No. 6.\
On Home Media Magazine’s rental chart for the week, G.I. Joe: Retaliation also debuted at No. 1, as Paramount is one of the few studios not to delay availability of its new releases to select rental outlets such as Redbox kiosks.
Universal’s Identity Thief continued to perform well at rental outlets, rising back up to No. 2 more than two months after its release. The previous week’s top rental, Warner’s The Incredible Burt Wonderstone, dropped to No. 3. Warner’s Jack the Giant Slayer fell to No. 4, while Sony Pictures’ Dead Man Down slipped to No. 5.