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'Get Hard' Tops Disc Sales for Second Week

16 Jul, 2015 By: Thomas K. Arnold

Get Hard

Warner Home Entertainment’s Get Hard held off a pair of newcomers to top the national home video sales charts for the second consecutive week.

The Will Ferrell and Kevin Hart comedy, which grossed $90.4 million at the domestic box office, was No. 1 again the week ended July 12 on both the Nielsen VideoScan First Alert sales chart, which tracks combined Blu-ray Disc and DVD unit sales, as well as Nielsen’s dedicated Blu-ray Disc-only chart.

Debuting at No. 2 on both charts was Lionsgate’s Maggie, in which aging action star Arnold Schwarzenegger plays a father whose daughter (Abigail Breslin) comes down with a disease that will ultimately turn her into a zombie. The film opened with a limited theatrical release and simultaneously debuted on VOD.

Another newcomer, Anchor Bay’s Woman in Gold, debuted at No. 3 on the First Alert chart and No. 6 on the Blu-ray Disc chart. The film, about an octogenarian Jewish refugee (Helen Mirren) who fights the Austrian government to regain a famous painting of her aunt stolen by the Nazis during World War II, earned $33.2 million in U.S. theaters.

Rounding out the top five on the overall disc sales chart were Universal Pictures’ Despicable Me 2 at No. 4 and 20th Century Fox’s Kingsman: The Secret Service at No. 5.

Neither of the two new releases sold particularly well on Blu-ray Disc. Woman in Gold generated just 21% of total unit sales from the high-definition format, while for Maggie Blu-ray Disc accounted for 35% of total units sales.

On Home Media Magazine’s video rental chart for the week, Kingsman: The Secret Service moved up to No. 1 now that its 28-day holdback from Redbox is done. Warner’s Focus and Jupiter Ascending each moved down a spot to land at No. 2 and No. 3, respectively.
Maggie debuted at No. 4 on the rental chart, while the No. 5 spot went to Warner’s American Sniper, down from No. 3 the prior week.

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