'Get Hard' Takes No. 1 on Disc Sales Charts8 Jul, 2015 By: John Latchem
Warner Bros. Home Entertainment's Get Hard took advantage of some good timing surrounding its home video release. Being the only major new release for a few weeks during an early summer slowdown, the "preparing for prison" comedy starring Kevin Hart and Will Ferrell easily managed to top the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the dedicated Blu-ray Disc sales chart for the week ended July 5.
Get Hard, which took in $90.4 million at the domestic box office, bumped the previous week's top seller, Fox's Kingsman: The Secret Service, to No. 2. Kingsman, in its fourth week of release, sold 29% as many copies as Get Hard.
Riding in at No. 3 on First Alert was another new release, Lionsgate's Last Knights, a direct-to-video Medieval actioner starring Clive Owen and Morgan Freeman. The film sold 24% as many copies as Get Hard.
Rounding out the top five on First Alert, Warner's American Sniper dropped two slots to No. 4, while Universal's Despicable Me 2 rose to the No. 5 spot more than a year-and-a-half after its release on disc.
In fact, all the films in the "Despicable Me" franchise enjoyed a bump due to anticipation over the theatrical release of the Minions spinoff. The original Despicable Me came in at No. 8, the Despicable Me 2 short film collection landed at No. 11 and the Minion Madness collection of shorts from the first film hit No. 15.
The only other new release on First Alert was Universal's The Gunman, starring Sean Penn, at No. 10.
On the Blu-ray chart, Get Hard and Kingsman were followed by Sony Pictures' Chappie at No. 3, where it has been since its debut three weeks earlier. Last Knights was No. 4 and American Sniper was No. 5.
Get Hard, Kingsman and Last Knights each sold 31% of its copies in the Blu-ray format, while Chappie, No. 7 on First Alert, sold 46%.
On Home Media Magazine's rental chart for the week, Warner took the top three spots, led by Focus at No. 1 and Jupiter Ascending at No. 2 as those titles came off their 28-day holdback at Redbox. Previous top rental American Sniper dropped to No. 3.
Rounding out the top five rentals, Chappie dropped two spots to come in at No. 4, while Last Knights debuted at No. 5.