'Game of Thrones' Rules Disc Sales Charts26 Feb, 2014 By: Thomas K. Arnold
The hit HBO TV series “Game of Thrones” is finding a whole new audience among binge-viewers who prefer to consume episodic TV in beefy helpings.
Season three of the fantasy drama debuted at No. 1 on both national home video sales charts its first week in stores, bumping the previous week’s top seller, Walt Disney Studios’ The Jungle Book, to No. 2.
HBO's hefty boxed set, which in combo-pack form includes seven discs, easily took the top spot on both Nielsen VideoScan’s First Alert chart, which tracks overall DVD and Blu-ray Disc combined sales, and Nielsen’s dedicated Blu-ray Disc sales chart for the week ended Feb. 23.
According to Nielsen data, The Jungle Book in its second week of availability sold just 30% as many units as “Game of Thrones.” About 65% of total “Game of Thrones” unit sales came from the Blu-ray Disc combo pack, as opposed to 50% for The Jungle Book.
With no other high-profile release coming to market, two of the three other titles in the First Alert top five, like The Jungle Book, are sophomores that moved down one notch from last week: Summit Entertainment’s Ender’s Game (distributed by Lionsgate) at No. 3 and Universal Studios’ The Best Man Holiday at No. 4.
Rounding out the top five is Sony Pictures’ Cloudy With a Chance of Meatballs 2, which was No. 4 a week earlier. The animated sequel has been out for four weeks.
Ender’s Game generated 43% of its week-two sales from Blu-ray Disc; The Best Man Holiday, 25%; and Cloudy With a Chance of Meatballs 2, 36%.
Among the First Alert top 10, Universal Studios’ Despicable Me 2 has been on the chart the longest, 11 weeks, five of them at No. 1. The animated sequel finished the week at No. 7, up two notches from No. 9 the previous week.
On Home Media Magazine’s video rental chart for the week, Ender’s Game took the No. 1 spot after bowing the prior week at No. 2, swapping places with Universal Studios’ Riddick.
Paramount’s Jackass Presents: Bad Grandpa moved up a notch to No. 3, while Lionsgate’s Escape Plan moved down a spot to No. 4. Sony Pictures’ Last Vegas remained at No. 5.