'Frozen' Cools the Competition With Overwhelming Disc Sales26 Mar, 2014 By: Thomas K. Arnold
Walt Disney Studios’ Frozen easily debuted at No. 1 on both national home video sales charts the week ended March 23, selling more than three times as many copies as all 19 other titles on the Nielsen VideoScan First Alert top 20 sales chart combined.
The winner of this year’s Oscar for Best Animated Feature Film, Frozen earned about $400 million at the domestic box office alone, with a global ticket tally of more than $1 billion – only the second animated feature to cross that milestone, after another Disney film, Toy Story 3. Disney reported first-day disc sales of 3.2 million units, a tally that includes advance orders.
Two other new releases debuted high on both the First Alert chart, which tracks overall DVD and Blu-ray Disc combined sales, and Nielsen’s dedicated Blu-ray Disc sales chart. Another Disney film, Saving Mr. Banks, about the real-life drama behind the making of Mary Poppins, debuted at No. 2 after earning $83.2 million in theaters. And the Sony Pictures crime drama American Hustle, which grossed $149.9 million on the big screen, bowed at No. 3.
But neither film came anywhere close to moving as many discs as Frozen. Saving Mr. Banks sold 6.3% as many units, while American Hustle moved 4.9% of Frozen’s volume.
The troika of new releases pushed The Hunger Games: Catching Fire out of the No. 1 spot it held for two weeks. The sequel slipped to No. 4 on both sales charts its third week in stores, with Disney’s Thor: The Dark World rounding out the top five — moving up two notches from No. 7 on First Alert, but down three slots, from No. 2, on the prior week’s Blu-ray Disc sales chart.
Frozen generated 50% of its total unit sales from Blu-ray Disc, more than either Saving Mr. Banks (42%) or American Hustle (49%).
On Home Media Magazine’s video rental chart for the week, American Hustle debuted at No. 1, bumping The Hunger Games: Catching Fire to No. 2. Frozen bowed at No. 3, while Thor: The Dark World and 20th Century Fox’s The Counselor each slipped a notch to finish the week at No. 4 and No. 5, respectively.