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Fourth ‘Pirates’ Finds Treasure in Top Sales Spot

26 Oct, 2011 By: Thomas K. Arnold

Pirates of the Caribbean: On Stranger Tides

Walt Disney Studios Home Entertainment won’t be releasing Pirates of the Caribbean: On Stranger Tides as a standalone DVD until Nov. 15, but sales of the Blu-ray Disc edition, released Oct. 18, were strong enough to send the fourth installment in the fantasy franchise to a No. 1 debut on the national home video sales charts for the week ended Oct. 23.

Granted, the Blu-ray Disc combo pack includes a DVD, but the tiered release is seen as an attempt to push consumers toward Blu-ray.

Pirates debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and the Blu-ray Disc-only chart.

On both fronts, Pirates displaced high-profile predecessors in the top sales spot — Warner’s Green Lantern on First Alert, and Disney’s The Lion King on the Blu-ray Disc chart. Green Lantern slipped to No. 2, besting Sony Pictures’ Bad Teacher, which debuted at No. 3. On the Blu-ray Disc chart, The Lion King slipped to No. 3, while Green Lantern remained at No. 2 for the second consecutive week. Bad Teacher bowed at No. 4.

On Home Media Magazine‘s rental chart, Bad Teacher debuted at No. 1, while Universal Studios’ Bridesmaids, fresh off its 28-day holdback from Netflix and Redbox, soared to No. 2 from No. 51 the previous week. The prior week’s top rental, Zookeeper, from Sony Pictures, slipped to No. 3. Pirates won't be available at Redbox until Nov. 15.

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