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'Finding Dory' Floats Above Black Friday Sales Frenzy

30 Nov, 2016 By: John Latchem

Finding Dory

The busy post-Thanksgiving holiday shopping weekend proved no problem for Disney's Finding Dory maintaining the top spot on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Nov. 27.

The animated Pixar sequel had debuted a week earlier at No. 1 and showed no signs of slowing down despite deep discounts on other recent releases and catalog titles. The No. 2 overall title, Fox's Deadpool, sold just 29% as many copies as Dory.

Deadpool seems to be the biggest beneficiary of holiday discount deals, jumping up from No. 20 the week before on the overall chart. The 'R'-rated superhero comedy, which has been available on disc since May, jumped to No. 4 on the Blu-ray chart, up from No. 22 the week before.

Holding onto the No. 3 overall spot, and moving up to No. 2 on the Blu-ray chart, was Paramount's Star Trek Beyond, which, like Dory, was a relatively new release with enough built-in fan appeal to hold onto what would be an expected chart position even without the Black Friday rush.

Rounding out the top five overall were Fox's X-Men: Apocalypse at No. 4 (No. 3 on the Blu-ray chart) and Warner's Central Intelligence at No. 5.

The No. 5 Blu-ray was Warner's Batman v Superman: Dawn of Justice.

The top new releases both debuted in the 30s: Lionsgate's action sequel Mechanic: Resurrection at No. 32 (No. 26 on the Blu-ray chart) and Universal's critically acclaimed animated Oscar contender Kubo and the Two Strings, at No. 37 (No. 21 on the Blu-ray chart). Blu-ray Disc accounted for 66% of total Kubo unit sales, compared with 44% for Mechanic.

Blu-ray accounted for 79% of Finding Dory unit sales, up from 70% in its first week.

Based on titles in the overall top 50, retail sales seemed to favor newer titles more than in years past, when catalog titles would reemerge to a higher degree on the charts. There were 11 titles in the top 50 released within the two months before Thanksgiving, compared with eight a year ago. And among deeper catalog titles, those older than two years, just 11 appeared in this year's top 50, compared with 16 a year ago, which some industry observers contend reflects a trend among retailers to downsize their older in-store inventory in general.

On Home Media Magazine's rental chart for the week, Universal' Bad Moms took No. 1 after a three-week delay at Redbox rental kiosks (one week short of the typical 28-day delay some studios impose on new releases to the rental market). Lionsgate's Mechanic: Resurrection debuted at No. 2, with Dory rising to No. 3.

Rounding out the top five rentals were Fox's Independence Day: Resurgence at No. 4 and Warner's The Legend of Tarzan at No. 5.

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