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Everybody Loves a Winner — Analyzing 2016 Golden Globes Results

Audience demand for certain Golden Globe-winning TV shows rose after the winners were announced, according to a measurement of overall demand in the United States compiled by Parrot Analytics. Demand Expressions is designed to compare audience demand for content in the same market, regardless of which platform the content airs on.  While the increased demand may have been a result of the lower profile of the winners compared to the other nominees, it’s clear winners generated quite a buzz.  Nominees didn’t see the same jump.

Download the full report here.

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