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EMA: Video Transactions Grew in 2009

2 Aug, 2010 By: Chris Tribbey

Consumer transactions for Blu-ray Disc, DVD and digital delivery hit 3.5 billion in 2009, up 2.8% from the previous year, according to a new report from the Entertainment Merchants Association (EMA). The transactions cover both rental and sellthrough.

DVD and Blu-ray sales accounted for $17.9 billion in sales, the report concludes, nine times the revenue generated by digital delivery.

“While there has been a great deal of focus recently on the slippage of revenues in the DVD market, the untold story is that consumers’ embrace of home entertainment remains very strong and packaged media is the preferred delivery instrument,” said EMA president and CEO Bo Andersen. “Digital distribution is clearly an important segment of the home entertainment market and will continue to grow in market share in the coming year. While it is tempting for industry outsiders to say ‘disc is dead,’ as the saying goes, reports of its demise are grossly exaggerated.”

The data is the result of research by Adams Media Research, DEG: The Digital Entertainment Group, The NPD Group, Parks Associates and Screen Digest. For more information visit www.EntertainmentMerchantsAssociation.org.

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