DVD, Blu-ray Among Top Holiday Purchases Says Trade Group17 Dec, 2009 By: Erik Gruenwedel
Sales of DVD and Blu-ray Disc movies rank among the top two product categories for consumers heading into the final shopping weekend before Christmas, according to new reseach from the National Retail Federation.
The Washington, D.C.-based trade group, which claims to represent an industry with more than 1.6 million U.S. retail establishments, said 39.7% of shoppers had purchased entertainment software, including DVD, Blu-ray, music CDs, video games and books, which trailed only apparel (44.7%). Other categories included toys (34.6%) gift cards (27.5%), consumer electronics (21.8%) and food (19.3%).
The trade group said less than half of 9,929 shoppers surveyed Dec. 1 to 9 (47.1%) had completed their holiday shopping, the lowest percentage since 2004, when the average person had completed 46.3% of their shopping during the same period.
Due to the economy, 42 million people (19.1%) have not even started their holiday shopping, with many waiting for discounts and better bargains as retailers attempt to lure shoppers before Dec. 25.
“Retailers know the final lap counts the most and are planning to emphasize promotions and discounts to bring in last-minute shoppers,” said Tracy Mullin, president and CEO of the NRF. “As Christmas day creeps closer, retailers will be ready for an influx of procrastinators, from those who are checking the final names off their list to millions who haven’t even started shopping.”
Indeed, Office Depot through Dec. 19 is selling the Element Electronics non-Web-enabled Blu-ray player (EDBC011) for $79.99, which trails only Walmart’s $78 Magnavox player as the lowest-priced Blu-ray player this holiday season.
Overall, the NRF projects holiday retail sales to fall 1% from 2008.