DreamWorks' 'Dragon 2' Soars To Top of Disc Sales Charts19 Nov, 2014 By: Thomas K. Arnold
DreamWorks Animation’s How to Train Your Dragon 2, distributed by 20th Century Fox, debuted at No. 1 on both national sales charts its first week in stores, displacing Walt Disney Studios’ Maleficent as the top-selling disc in the week ended Nov. 16.
Dragon 2 was a top summer draw at the box office, earning a domestic box office total of $176.9 million to become the top-grossing animated film of the year. During its first week in stores, according to 20th Century Fox, consumers snapped up more than 2 million copies of the film on Blu-ray Disc, DVD and Digital HD.
The film’s home entertainment release was also prefaced with a massive consumer and retail marketing campaign with a heavy emphasis on social media, including a #DragonsDay Twitter viewing party on the Friday night of the Digital HD release. According to 20th Century Fox, Dragon 2 is the studio’s top Digital HD family title ever, although the studio would not cite numbers.
The film cruised to an easy victory on both the Nielsen VideoScan First Alert chart, which tracks overall DVD and Blu-ray Disc combined unit sales, and Nielsen’s dedicated Blu-ray Disc sales chart. Nielsen data shows that during its second week of availability, second-ranked Maleficent sold just 37% as many copies as Dragon 2, which generated 52% of its total unit sales from Blu-ray Disc.
Demand for Dragon 2 was so great that the original How to Train Your Dragon, released on disc in October 2010, returned to the First Alert top 20, re-entering the chart at No. 15.
Aside from Dragon 2, three other new releases round out the First Alert top five. Warner’s Tammy, a comic road trip adventure pairing Melissa McCarthy with Susan Sarandon that earned $84.5 million in U.S. theaters, debuted at No. 3 on both charts. Another 20th Century Fox film, the comedy Let’s Be Cops, rode its $82.3 million summer box office hall to a No. 4 home video debut. And Warner’s Jersey Boys, a musical biopic about the celebrated 1960s rock band the Four Seasons, bowed at No. 5 after generating $47 million in domestic movie ticket sales.
Jersey Boys was No. 7 on the Blu-ray chart, where Disney’s Planes: Fire & Rescue took the No. 5 spot.
A couple of new TV on disc releases also debuted in the top 20. HBO’s True Blood: The Complete Seventh Season, the show’s swan song, bowed at No. 12 (No. 15 on the Blu-ray chart), while the long-awaited home video release of the 1960s “Batman” TV series debuted at No. 20 on First Alert, and No. 13 on the Blu-ray chart, with 73% of its unit sales coming in the high-definition format.
On Home Media Magazine’s rental chart for the week, 20th Century Fox’s X-Men: Days of Future Past shot to the top of the charts now that its 28-day holdback from Netflix and Redbox is over. The prior week’s top rental, Warner’s Edge of Tomorrow, slipped to No. 2, followed at No. 3 by Maleficent, up from No. 5 the previous week.
Paramount’s Hercules slipped to No. 4 after debuting at No. 2 the week before, while Mr. Peabody & Sherman, also now available at all rental outlets a month after its initial release, debuted at No. 5.