'Divergent' Stands Apart on Disc Sales and Rental Charts13 Aug, 2014 By: Thomas K. Arnold
And the hits keep coming.
Three new releases captured the top three positions on the national home video sales charts the week ended Aug. 10, led by Lionsgate’s Divergent.
The sci-fi actioner, set in a post-apocalyptic Chicago where people are divided into factions based on human virtues, debuted at No. 1 on both the Nielsen VideoScan First Alert chart, which tracks overall Blu-ray Disc and DVD combined unit sales, and Nielsen’s dedicated Blu-ray Disc sales chart.
Lionsgate hopes the film, which earned $151 million in U.S. theaters, is the start of a “Hunger Games”-style franchise, complete with a strong female lead and dystopian future.
The No. 2 spot on both charts went to God’s Not Dead, a Christian drama distributed by Cinedigm Entertainment with a domestic box office gross of $60.8 million. Nielsen data shows the film sold 35.9% as many units as Divergent.
Rounding out the trio of newcomers, at the No. 3 spot on both charts, is the Disney-distributed Need for Speed, a DreamWorks crime drama about a street racer bent on revenge that earned $43.6 million in U.S. theaters.
Noah, the biblical epic from Paramount that debuted at No. 1 on both charts the previous week, slipped to No. 4.
Rounding out the top five on First Alert is 20th Century Fox’s The Other Woman, a comedy about a trio of women out for revenge against a man who is cheating on all of them that debuted the prior week at No. 2.
On the Blu-ray Disc sales chart, the No. 5 spot went to the horror film Oculus, a new release from 20th Century Fox that came to video with a $27.7 million domestic theatrical pedigree. Oculus debuted at No. 8 on the First Alert chart.
Of those four new releases, Divergent tallied the highest percentage of Blu-ray Disc sales, with the high-definition version accounting for 51% of total unit sales. Next came Need for Speed at 44%, followed by Oculus at 37% and God’s Not Dead at 30%.
On Home Media Magazine’s rental chart, Divergent debuted at No. 1 as well, bumping Noah to No. 2.
Universal Studios’ Bad Words came in at No. 3, now that its 28-day holdback from key rental outlets Netflix and Redbox is over, followed at No. 4 by Sony Pictures’ Heaven Is for Real, down from No. 2 the prior week.
Need for Speed bowed at No. 5 and God’s Not Dead debuted at No. 6.