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'Divergent' Spends Second Week Atop Sales and Rental Charts

20 Aug, 2014 By: John Latchem


Lionsgate’s dystopian sci-fi thriller Divergent held off several new releases in the week ended Aug. 17 to top the Nielsen VideoScan First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined unit sales, as well as VideoScan's dedicated Blu-ray Disc chart and the Home Media Magazine weekly rental chart for a second consecutive week.

The Cinedigm-distributed faith-based drama God’s Not Dead repeated in the No. 2 spot on First Alert, selling 64.6% as many copies as Divergent. The title, with 26% of its units sold coming in the high-definition format, fell to No. 5 on the Blu-ray chart with 38.8% as many unit sales as Divergent, which had 43% of its total sales on Blu-ray. God's Not Dead dropped to No. 9 on the rental chart from No. 6 a week earlier.

Disney’s Muppets Most Wanted was the top new release for the week, debuting at No. 3 on First Alert with 56.3% as many units sold as Divergent, and No. 2 on the Blu-ray chart with 72.1% as many Blu-rays sold as the top title. The eighth film in the "Muppets" franchise, Muppets Most Wanted grossed $51.2 million at the domestic box office, a far cry from the $88.6 million of its predecessor.

Warner’s direct-to-video release of the animated Batman: Assault on Arkham debuted at No. 5 on First Alert and No. 3 on the Blu-ray chart, while Warner’s The Lego Movie landed at No. 4 on both charts.

The only other new release in the top 10 was Image Entertainment’s Rage, a Nicolas Cage starrer that landed at No. 8. Universal's comedy sequel A Haunted House 2 debuted at No. 13 and the Disneynature documentary Bears bowed at No. 16.

Disney's release of some of its animated films on Blu-ray pushed a few of them back onto the charts, with 1997's Hercules moving up to No. 17 on First Alert (No. 8 on the Blu-ray chart), and 1999's Tarzan swinging into the No. 20 spot (No. 9 on the Blu-ray chart).

On the rental chart, Divergent was followed by Warner’s Transcendence, which moved up to No. 2 after coming off a special 21-day holdback at Redbox. Fox’s Rio 2 came off its 28-day Redbox delay to rise to the No. 3 rental spot. Following Paramount's Noah at No. 4, Rage debuted as the No. 5 rental. Muppets Most Wanted bowed at No. 10.

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