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Disney's ‘Avengers’ Set to Top September Video Sales

17 Aug, 2012 By: Erik Gruenwedel

Walt Disney Studio’s superhero action movie, Marvel’s The Avengers, is projected to dominate packaged media sellthrough in September — despite only hitting retailers on the 25th of the month — according to data from SNL Kagan.

Avengers, which is the third-highest box office release in history with more than $617 million at the domestic box office ($1.4 billion globally), is slated to ship more than 4.3 million DVDs for $86.8 million in wholesale revenue for Walt Disney Studios Home Entertainment. The Blu-ray version should ship more than 4.9 million units for $132.4 million in wholesale revenue. Overall, The Avengers should ship nearly 9.3 million units and give Disney $219.2 million in video revenue, according to SNL Kagan.

Following behind, Snow White and the Huntsman (which streets Sept. 11 from Universal Studio Home Entertainment) is expected to generate $97.6 million in wholesale revenue from nearly 4.5 million units, which includes $43.4 million from DVD and $54.3 million from Blu-ray.

The remaining 44 DVD titles slated for release in September from all studios are estimated to average 230,000 units for $4.6 million each title in wholesale revenue, and the 44 Blu-ray titles are predicted to average 233,000 units for $5.8 million per title.

Top DVD releases include:

The Best Exotic Merigold Hotel (20th Century Fox Home Entertainment on Sept. 18), which is slated to generate $13.7 million in revenue from 680,000 units; Lionsgate's release trio of What to Expect When You're Expecting (Sept. 18) with $11.5 million on 575,000 units, Safe on Sept. 4 ($10.3 million/515,000 units), and The Cabin in the Woods on Sept. 18 ($9.3 million/465,000); The Five-Year Engagement (Universal Sept. 4) with $8.6 million/430,000 units; Katy Perry: Part of Me (Paramount Sept. 18) with $8 million on 400,000 units; For Greater Glory (Anderson Merchandise Sept. 11) with $3.3 million/180,000 units; and Hysteria (Sony Pictures Home Entertainment Sept. 18) $800,000 on 40,000 units.

Top Blu-ray releases include:

Titanic from Paramount on Sept. 10 ($27.1 million on 900,000 units); The Best Exotic Marigold Hotel ($3.6 million/135,000 units); The Cabin in the Woods ($3.3 million/125,000); What to Expect When You're Expecting ($3.3 million/125,000); Safe ($2.8 million/105,000); Katy Perry: Part of Me ($2.3 million/75,000 units); Dave (Warner Home Video on Sept. 25) with $2.1 million/160,000 units and The Five-Year Engagement with $2 million on 75,000 units shipped.


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