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'Despicable Me 2' Dominates Sales; 'Man of Steel' Tops Rentals

18 Dec, 2013 By: Thomas K. Arnold

Despicable Me 2

As expected, Universal's Despicable Me 2 easily topped the Nielsen VideoScan First Alert sales chart — which tracks overall DVD and Blu-ray combined sales — and its dedicated Blu-ray Disc sales chart for the week ended Dec. 15. The VideoScan report follows Universal's announcement earlier in the week touting record sales numbers for the hit title.

The animated sequel is the year’s No. 2 movie, behind Iron Man 3, in terms of domestic box office earnings — $367.4 million — and has amassed a whopping $918 million worldwide.

Also posting a strong showing on the home video sales charts was another Universal summer theatrical hit, Fast & Furious 6, which bowed at No. 2 on both sales charts. The film’s release on disc comes not long after one of its stars, Paul Walker, perished in a car accident.

Somewhat surprisingly, both titles sold predominantly on Blu-ray Disc, with Despicable Me 2 generating 56% of its total unit sales from the high-definition format, and Fast & Furious 6, 55%. A high Blu-ray share for an action title such as Fast & Furious 6 isn’t unusual, but animated and family titles usually don’t fare as well on Blu-ray.

The previous week’s top seller, 20th Century Fox’s The Wolverine, slipped to No. 3 on both charts its second week in stores, after having debuted at No. 1.

Despicable Me 2 and Fast & Furious 6 were the only new releases to make the First Alert top 20. The original Despicable Me shot back up to No. 8 from No. 25 the previous week, while several Christmas standards continue their traditional December runs on the chart, including Warner’s Elf at No. 7 and National Lampoon’s Christmas Vacation at No. 17.

How Despicable Me 2 performs on the rental chart is a question for another day, however, as it and Fast & Furious 6 are both being held back from Redbox kiosks for 28 days per Universal policy.

On Home Media Magazine’s weekly rental chart, the two top spots went to theatrical hits from studios that hold back their new releases from Redbox and Netflix for 28 days. Warner’s Man of Steel, initially released Nov. 12, was No. 1, followed by DreamWorks Animation’s Turbo (distributed by 20th Century Fox) at No. 2.

The previous week’s top rental, Sony Pictures’ The Smurfs 2, slipped to No. 7, behind Lionsgate’s Red 2 (which remained at No. 3) and three other October releases that didn’t hit Redbox and Netflix until last month: 20th Century Fox’s The Internship at No. 4 and The Heat at No. 5, and Universal Studios’ R.I.P.D. at No. 6.

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