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Consumers Make 'Draft Day' Their No. 1 Home Video Pick

10 Sep, 2014 By: Thomas K. Arnold

Draft Day

Lionsgate scored the No. 1 spot on all three charts the week ended Sept. 7 with Draft Day, a sports drama that stars Kevin Costner as the general manager of a football team faced with a difficult draft pick.

The film earned only $28.8 million in U.S. theaters, but it’s the highest-grossing new release to come out on disc during the week. On the Nielsen VideoScan First Alert sales chart — which tracks overall Blu-ray Disc and DVD combined unit sales — Draft Day knocked the previous week’s top seller, Warner’s Blended, a theatrical underperformer with Adam Sandler and Drew Barrymore, to the No. 3 spot.

Steady sales demand for Sony Pictures’ The Amazing Spider-Man 2 kept the action sequel at No. 2 for the second consecutive week.

Anchor Bay’s The Walking Dead: The Complete Fourth Season and 20th Century Fox’s Sons of Anarchy: Season Six slipped a notch from the prior week, to No. 4 and No. 5, respectively.

Another new release, the Sony Pictures comedy Moms’ Night Out, debuted at No. 6 after earning $10.4 million at the box office.

On Nielsen’s dedicated Blu-ray Disc sales chart, Draft Day also was followed by The Amazing Spider-Man 2 at No. 2, although Spidey remained No. 1 on that chart the week before. Blended held steady at No. 3, the same position where it had debuted. “Walking Dead” slipped to No. 4 from No. 2 the previous week, while another Lionsgate title, Divergent, finished the week at No. 5, down a notch from the prior tracking period.

In its third week of release, The Amazing Spider-Man 2 sold 57% as many copies as Draft Day its first week out, while Blended in week two sold 46% as many units as Draft Day.

Draft Day during week generated 33% of its total unit sales from Blu-ray Disc, compared with 51% for The Amazing Spider-Man 2 and 39% for Blended, Nielsen data shows.

On Home Media Magazine’s rental chart for the week, Draft Day was followed at No. 2 by The Other Woman, from 20th Century Fox — the same position it held the previous week, when its 28-day holdback from Netflix and Redbox ended.

The Amazing Spider-Man 2, the previous week’s top rental, slipped two notches to No. 3. Moms’ Night Out debuted at No. 4, while Divergent finished the week at No. 5, down from No. 3 the prior week.

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