'Cloud Atlas' Soars on Sales Charts; 'Reacher' Tops Rentals22 May, 2013 By: Thomas K. Arnold
Warner Home Video topped the national home video sales charts the week ended May 19 with Cloud Atlas, a sci-fi drama with an ensemble cast that includes Tom Hanks, Halle Berry, Jim Broadbent and Hugh Grant.
The film was a theatrical underperformer — it earned just over $27 million in U.S. theaters, on a budget estimated at more than $100 million — but was highly praised by critics, with the late Roger Ebert giving it four stars and calling it “one of the most ambitious films ever made.”
Cloud Atlas bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall discs sales, as well as Nielsen’s dedicated Blu-ray Disc sales chart.
The film bumped the prior week’s top-selling disc, 20th Century Fox’s Safe Haven, to No. 2. Nielsen data showed that 44% of Cloud Atlas’ unit sales came from the Blu-ray Disc version.
Several other new releases bowed in the top 20 on the sales charts. Lionsgate’s Texas Chainsaw, the latest sequel to the 1974 horror classic, debuted at No. 4 on both charts. The 3D film earned a respectable $34.3 million at the domestic box office. It sold about 48% as many discs as Cloud Atlas.
From Paramount Home Media Distribution, season seven of the popular TV series “Dexter,” about a murderously vengeful medical examiner, debuted at No. 5 on First Alert and No. 7 on the Blu-ray Disc chart. Dexter: The Seventh Season sold 42% as many sets as Cloud Atlas, despite its significantly higher price tag.
Also new on First Alert: WWE’s Wrestlemania XXIX, at No. 9 after selling 18% as many discs sales as Cloud Atlas.
On Home Media Magazine’s video rental chart for the week, Paramount’s Jack Reacher remained at No. 1 for the second consecutive week, as Cloud Atlas wasn’t universally available at rental due to Warner’s 28-day holdback from Netflix and Redbox.
Anchor Bay’s Silver Linings Playbook remained at No. 2 for the second consecutive week, while Texas Chainsaw bowed at No. 3.
Also new to the Home Media Magazine top 20 rental chart was Deadly Crossing, a compilation of episodes from Steven Seagal’s TV series “True Justice” edited into a movie. It debuted at No. 16.