'Chipwrecked' Lands Atop Sales Charts; 'Tattoo' Still Top Rental4 Apr, 2012 By: Thomas K. Arnold
20th Century Fox Home Entertainment topped the national home video sales charts the week ended April 1 with Alvin and the Chipmunks: Chipwrecked, the third installment in the hugely successful franchise of CGI/live-action feature films based on the animated chipmunk characters created for a 1958 novelty record.
The film grossed $132 million in theaters, significantly less than its two predecessors, both of which made more than $200 million. But that’s still a tidy sum, and Fox marketers can take pride in the fact that Chipwrecked bumped Walt Disney’s The Muppets from the No. 1 spot on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.
The Muppets finished its second week in stores at No. 3 on both charts, behind Universal Studios’ Hop, an Easter-themed family film that finished its second week in stores at No. 2. Hop debuted at No. 3 on both charts the prior week but was released on a Friday instead of the traditional Tuesday, so its first-week sales tally only consisted of three rather than six days.
A second new release, Warner’s Extremely Loud & Incredibly Close, debuted at No. 4 on First Alert and No. 5 on the Blu-ray Disc chart. The 9/11 drama, about a boy who lost his dad in the World Trade Center attack, earned just under $32 million in theaters but stars Tom Hanks and Sandra Bullock and was nominated for Best Picture at the recent Oscars.
On Home Media Magazine’s weekly rental chart, the three top rentals haven’t changed from the prior week: Sony Pictures’ The Girl With the Dragon Tattoo at No. 1, Universal Studios’ Tower Heist at No. 2 and Sony Pictures’ Jack and Jill at No. 3.
Chipwrecked didn’t make the rental chart because Fox withholds new releases from rental kiosks for 28 days.