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CEA: Consumers Will Spend More on Electronics This Holiday

20 Oct, 2009 By: Chris Tribbey

Consumers won’t say humbug to buying the gadgets they love this holiday season.

At its annual Industry Forum in Phoenix Oct. 20, the Consumer Electronics Association’s (CEA) Steve Koenig, director of industry analysis, presented consumer research that showed a promising holiday season, with the average American spending $222 on consumer electronics, an 8% gain from 2008.

Consumer electronics were among four of the top 10 items on adults’ Christmas lists, CEA reported, with computers and video games ranking two and three, respectively.
“There are signs of optimism in our holiday forecast,” said Shawn DuBravac, CEA’s chief economist and director of research. “As the holiday approaches, consumer appetite for technology highlights the resiliency of the tech sector.”

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