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Buyers Go to Dogs, Renters Go to Australia

11 Mar, 2009 By: Thomas K. Arnold

Beverly Hills Chihuahua

It was a duel between the family comedy Beverly Hills Chihuahua and the romantic melodrama Australia in the home entertainment arena for the week ended March 8, and the result was a split decision.

Walt Disney Studios Home Entertainment’s Chihuahua, released to DVD and Blu-ray Disc after grossing $94.5 million in theaters, captured the top spot on the national home video sales chart for the week ended March 8.

But 20th Century Fox’s Australia took the No. 1 slot on Home Media Magazine’s rental chart, with Chihuahua a close second, with the the canine comedy generating about 83% as much rental activity.

Australia, the Baz Luhrmann-helmed epic that follows up 2001’s Moulin Rouge, finished second on the Nielsen VideoScan First Alert sales chart. The film grossed $49.5 million at the box office.

These two films accounted for the lion’s share of sales and rentals for the week.

The week’s No. 3 seller was Disney’s High School Musical 3: Senior Year, which debuted at No. 1 three weeks ago.

Interest in all things Watchmen sent Warner’s cartoon compilation Watchmen: The Complete Motion Comic to a respectable No. 9 bow on the First Alert sales chart; 29% of the title’s sales were on the Blu-ray Disc format.

On Nielsen Videoscan’s Blu-ray Disc sales chart for the week, Watchmen debuted at No. 4, just behind Warner’s The Dark Knight, still a solid seller in the high-definition format even though it’s been in stores for more than three months.

Australia was the top Blu-ray Disc seller for the week, while Beverly Hills Chihuahua was No. 2.

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