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Buyers Get ‘Lost’ on Disc

1 Sep, 2010 By: Thomas K. Arnold


TV shows on DVD may peter out after the first few seasons, but not “Lost.” The celebrated TV show’s sixth and final season debuted as the top-selling DVD and Blu-ray Disc release the week ended Aug. 29, despite a price tag three times higher than the average new movie.

On the Nielsen VideoScan First Alert sales chart, Lost: The Complete Sixth and Final Season, from Walt Disney Studios Home Entertainment, snatched the top spot from another Disney release, the Miley Cyrus film The Last Song, which slipped to No. 3 its sophomore week.

Sony Pictures’ The Back-up Plan, a romantic comedy with Jennifer Lopez that grossed $37.5 million in theaters, debuted at No. 2, selling 75% as many units as “Lost.”

“Lost” also debuted at No. 1 on Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, with the newly issued Lost: The Complete Collection bowing at No. 2 despite a suggested retail price of $279.99.
But then again, Blu-ray Disc and “Lost” seem made for each other, with 20% of all “Lost” season sets sold last week in the high-definition format.

On Home Media Magazine’s rental chart for the week, The Back-up Plan debuted at No. 1, bumping 20th Century Fox’s Date Night to No. 2.

“Lost” wasn’t the only TV DVD release to score big with consumers. Paramount Home Entertainment’s NCIS: The Seventh Season debuted at No. 4 on First Alert, while 20th Century Fox’s The Simpsons: Season 13 bowed at No. 7.


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