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'Breaking Dawn' Finale Spurs 'Twilight' Disc Surge

6 Mar, 2013 By: Thomas K. Arnold

The Twilight Saga: Breaking Dawn — Part 2

Talk about “Twilight” fever.

Demand for the home video release of The Twilight Saga: Breaking Dawn — Part 2 was so great that the theatrical teen vampire hit managed to take the top two spots of both national home video sales charts the week ended March 3.

Distributor Lionsgate issued Breaking Dawn — Part 2 on Saturday, March 2, with midnight retail events the night before at more than 3,000 stores nationwide. By Sunday night, the Summit Entertainment film had sold an estimated 3.85 million units, according to Lionsgate, and easily topped both Nielsen VideoScan’s First Alert chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.

In addition, a special Walmart exclusive two-pack that paired Part 2 with Part 1 landed at No. 2 on both charts. This set sold 21.5% as many copies as the standalone Part 2, adding to the total of fans who couldn’t wait to pick up the series finale on disc.

A Best Buy-exclusive Blu-ray set of all five “Twilight” films debuted at No. 12 on the Blu-ray chart, further adding to the franchise’s impressive sales.

Lionsgate also reissued Part 1 as an extended cut March 2, helping push the title up to No. 8 on First Alert, and No. 13 on the Blu-ray chart, more than a year after its initial release. The third film in the franchise, The Twilight Saga: Eclipse, rose to No. 18 on First Alert.

The previous week’s top two titles on First Alert, Warner’s Argo and MGM’s Skyfall, slipped to No. 3 and No. 4. The order was reversed on the Blu-ray chart, where previous No. 1 Skyfall slipped to No. 3 and Argo dropped to No. 4.

The only other new releases to make the top 20 on either sales chart were Universal Studios’ Barbie in The Pink Shoes, a direct-to-video release that bowed at No. 5 on First Alert (No. 11 on the Blu-ray chart), and Anchor Bay’s The Master, which debuted at No. 10 on the Blu-ray chart (No. 16 on First Alert). The Master is a Weinstein drama that earned best actor, supporting actor and supporting actress noms for Joaquin Phoenix, Philip Seymour Hoffman and Amy Adams, respectively.

On Home Media Magazine’s video rental chart for the week, 20th Century Fox’s Taken 2, Universal Studio’s End of Watch and Paramount’s Flight all repeated in the top three spots.

Due to its late start, Breaking Dawn — Part 2 debuted as the No. 5 rental, while Universal Studios’ Silent Hill: Revelation ended its rental embargo to enter the chart at No. 7.

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