'Blended' Gets Into the Mix Atop the Disc Sales Chart3 Sep, 2014 By: Thomas K. Arnold
Spidey lost his grip on the top of the national home video sales chart after just one week due to the newly released Adam Sandler comedy Blended, a theatrical underperformer distributed by Warner Bros.
The film, which costars Drew Barrymore, grossed only $46.3 million in theaters, but demand for the Blu-ray Disc and DVD was enough to vault it straight to No. 1 on Nielsen VideoScan’s overall disc sales chart for the week ended Aug. 31, sending Sony Pictures’ The Amazing Spider-Man 2 to No. 2.
It was a narrow victory: Nielsen data shows Amazing Spider-Man 2, in its second week of release, sold 99.7% as many copies as Blended its first week out, and some copies were sold as part of a Walmart exclusive with the first Amazing Spider-Man, a two-pack that isn’t tracked with standalone copies of the sequel.
ASM2 remained at No. 1 on Nielsen’s dedicated Blu-ray Disc sales chart, where Blended debuted at No. 3.
Anchor Bay’s The Walking Dead: The Complete Fourth Season debuted at No. 3 on Nielsen VideoScan’s First Alert sales chart, which tracks combined Blu-ray Disc and DVD unit sales, and No. 2 on the Blu-ray Disc-only chart.
The season-six set of another popular TV show, “Sons of Anarchy,” from 20th Century Fox, debuted at No. 4 on First Alert and No. 5 on the Blu-ray Disc chart.
Lionsgate’s Divergent remained in the top five on both charts its fourth week in stores, landing at No. 5 on First Alert and No. 4 on the Blu-ray Disc chart.
Blended generated 34% of its total first-week sales from Blu-ray Disc, which in turn accounted for 56% of second-week sales of The Amazing Spider-Man 2.
As for the TV shows, Blu-ray Disc accounted for 38% of total unit sales of “The Walking Dead” and just 21% of total unit sales of “Sons of Anarchy.”
On Home Media Magazine’s rental chart for the week, The Amazing Spider-Man 2 remained at No. 1, with The Other Woman, from 20th Century Fox, moving up to No. 2 now that its 28-day holdback from Netflix and Redbox is over.
Divergent slipped a notch to No. 3, while Universal Studios’ Sabotage and Warner’s Transcendence also each moved down a spot to finish the week at No. 4 and No. 5, respectively.