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'Blended' Gets Into the Mix Atop the Disc Sales Chart

3 Sep, 2014 By: Thomas K. Arnold


Blended


Spidey lost his grip on the top of the national home video sales chart after just one week due to the newly released Adam Sandler comedy Blended, a theatrical underperformer distributed by Warner Bros.

The film, which costars Drew Barrymore, grossed only $46.3 million in theaters, but demand for the Blu-ray Disc and DVD was enough to vault it straight to No. 1 on Nielsen VideoScan’s overall disc sales chart for the week ended Aug. 31, sending Sony Pictures’ The Amazing Spider-Man 2 to No. 2.

It was a narrow victory: Nielsen data shows Amazing Spider-Man 2, in its second week of release, sold 99.7% as many copies as Blended its first week out, and some copies were sold as part of a Walmart exclusive with the first Amazing Spider-Man, a two-pack that isn’t tracked with standalone copies of the sequel.

ASM2 remained at No. 1 on Nielsen’s dedicated Blu-ray Disc sales chart, where Blended debuted at No. 3.

Anchor Bay’s The Walking Dead: The Complete Fourth Season debuted at No. 3 on Nielsen VideoScan’s First Alert sales chart, which tracks combined Blu-ray Disc and DVD unit sales, and No. 2 on the Blu-ray Disc-only chart.

The season-six set of another popular TV show, “Sons of Anarchy,” from 20th Century Fox, debuted at No. 4 on First Alert and No. 5 on the Blu-ray Disc chart.

Lionsgate’s Divergent remained in the top five on both charts its fourth week in stores, landing at No. 5 on First Alert and No. 4 on the Blu-ray Disc chart.

Blended generated 34% of its total first-week sales from Blu-ray Disc, which in turn accounted for 56% of second-week sales of The Amazing Spider-Man 2.

As for the TV shows, Blu-ray Disc accounted for 38% of total unit sales of “The Walking Dead” and just 21% of total unit sales of “Sons of Anarchy.”

On Home Media Magazine’s rental chart for the week, The Amazing Spider-Man 2 remained at No. 1, with The Other Woman, from 20th Century Fox, moving up to No. 2 now that its 28-day holdback from Netflix and Redbox is over.

Divergent slipped a notch to No. 3, while Universal Studios’ Sabotage and Warner’s Transcendence also each moved down a spot to finish the week at No. 4 and No. 5, respectively.


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