Black Friday Shakes Up Disc Sales2 Dec, 2009 By: Thomas K. Arnold
Rampant Black Friday discounting, promotions and ubiquitous Disney merchandisers in large chains such as Best Buy had a marked impact on the national home video sales chart the week ended Nov. 29.
Disney’s Up regained the top spot on the Nielsen VideoScan First Alert sales chart, while the newly released Santa Buddies, the latest in what must be one of the most successful dog franchise in movie history, debuted at an impressive No. 4 despite its direct-to-disc release.
Warner’s The Dark Knight, out for a year, returned to the chart at a lofty No. 2, while Paramount’s Madagascar: Escape 2 Africa, initially released last February, was back on the chart at No. 7.
By Home Media Magazine market research estimates, the home entertainment industry moved about 25 million discs last week, as consumers snapped up DVDs and Blu-ray Discs like candy. Catalog DVDs were selling for as little as $2 at Wal-Mart and other big retailers, while catalog Blu-ray Disc titles were widely available for less than $10.
Two of the week’s three new releases with theatrical pedigrees — Sony Pictures’ Angels & Demons and Warner’s Four Christmases — nevertheless found their audiences, with the Da Vinci Code sequel bowing at No. 3 on First Alert and Four Christmases debuting at No. 6.
There was a lot more sanity on Home Media Magazine’s rental chart, with Angels & Demons finishing first, Four Christmases finishing second and the week’s third new release, the Universal Studios comedy Funny People, debuting at No. 3.
Funny People sold respectably well, but on the sales chart finished at No. 45, behind a flock of deep-discounted catalog titles ranging from Gremlins (No. 27) to Superbad (No. 25).