The Dark Knight
By Thomas K. Arnold | Posted: 18 Dec 2008
Batman ruled the home entertainment charts the week ended Dec. 14, as Warner Home Video’s The Dark Knight became not just the week’s top seller, but also one of the two best-selling home video releases so far this year.
The Dark Knight sold more than 10 million discs its first week in stores, Warner reported. Factoring in sales to rental dealers as well as consumers, The Dark Knight sold 13.5 million discs worldwide, including a record 1.7 million on the nascent high-definition Blu-ray Disc format.
In addition, nearly 300,000 purchasers of the Dark Knight disc activated the digital copy that came packaged with it, Warner reported.
After just one week in stores, The Dark Knight is already nipping at the heels of the year’s top-selling home video release, Paramount/DreamWorks’ Iron Man. It is expected to surpass Iron Man to become the year’s top seller within the coming week.
Finishing a distant second on the Nielsen VideoScan First Alert sales chart was 20th Century Fox’s Horton Hears a Who!, while Walt Disney Studios’ complete fourth season set of the popular TV show “Lost” debuted at No. 7. The seven other top sellers are all holdovers from previous weeks.
In rental stores The Dark Knight also debuted at No. 1, bumping the previous week’s top renter, Universal Studios’ Wanted, to No. 2 on Home Media Magazine’s weekly home video rental chart.
Horton Hears a Who! debuted at No. 4, generating about 59% as much rental activity as The Dark Knight.
The Dark Knight also bowed at No. 1 on the Nielsen VideoScan Blu-ray Disc sales chart.