'Avengers,' 'Hunger Games,' 'Twilight' Dominate 201220 Nov, 2012 By: John Latchem
Walt Disney Studios’ decision to recover distribution rights to some of its Marvel Studios films continues to pay off.
The first film since Disney purchased the comic book company, The Avengers, not only earned $1.5 billion at the worldwide box office ($623 million in the United States alone), but it is also the top-selling home video of 2012 so far. The Joss Whedon-directed superhero actioner is No. 1 on Nielsen VideoScan’s overall disc sellers chart for the year as of Nov. 11.
Lionsgate’s The Hunger Games currently sits at No. 2 with a little more than a month left in the year, having sold 81% as many units as Avengers.
Just under Hunger Games at No. 3 is Summit’s The Twilight Saga: Breaking Dawn — Part 1, which sold 75% as much as Avengers.
On VideoScan’s dedicated Blu-ray Disc sales chart, The Avengers sold twice as many copies as The Hunger Games.
The Avengers also proved popular among consumers of 3D entertainment, selling four times as many copies as the No. 2 3D Blu-ray title, Fox’s Prometheus.
Universal scored the top-selling animated disc so far with The Lorax, at No. 4 on the overall chart. The top TV show on disc in 2012 is HBO’s first-season set of “Game of Thrones,” at No. 20 overall.
In a sign of Blu-ray’s growing ubiquity, all the titles in the top 50 were released on the HD format. Blu-ray accounted for 43.6% of units sold of the top 50 titles.