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'Avengers: Age of Ultron' Maintains Top Spot on Home Video Charts

14 Oct, 2015 By: Thomas K. Arnold

Avengers: Age of Ultron

'Magic Mike XXL' Tops the Week's New Releases

Marvel's Avengers: Age of Ultron, the year’s No. 2 movie in terms of domestic box office, remained in the top spot on the home video charts the week ended Oct. 11, its first full week in stores.

The superhero sequel, distributed on disc by Walt Disney Studios, debuted at No. 1 a week earlier even though it had only been in stores for three days, less than half the usual tracking period. The film maintained its position on both the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and Nielsen's dedicated Blu-ray Disc sales chart.

The top new release was Warner's Magic Mike XXL, the sequel to 2012’s Magic Mike, in which Channing Tatum reprises his role as a hot young stripper with a special way with the ladies. The comedy debuted at No. 2 on both charts, selling just 29% as many copies as Ultron overall and just 13% as many Blu-rays, according to Nielsen data.

Another new release, Sony Pictures’ Insidious: Chapter 3, bowed at No. 6 on the overall disc sales chart. The third installment in the horror franchise, a prequel to the first film, earned $52.2 million in theaters, in line with the 2010 original but more than $30 million less than the second film in the series.

The fourth season in the popular “American Horror Story” franchise, Freak Show, debuted at No. 11 — a low debut observers attribute to the fact that the entire season also became available on Netflix the same day it was released on disc.

Universal Pictures’ Furious 7 rose a notch to No. 3 on the overall disc sales charts, while 20th Century Fox’s Spy finished at No. 4 after debuting at No. 2 the previous week. Rounding out the top five was Universal Pictures’ Pitch Perfect 2, down from No. 3 the previous week.

On the Blu-ray Disc chart, Furious 7 also finished the week at No. 3, down from No. 2 the prior week, while Pitch Perfect 2 and Spy each slipped a notch to No. 4 and No. 5, respectively.

In its second week of availability, Ultron generated 62% of its total unit sales from Blu-ray Disc, down from 63% in week one. Magic Mike XXL generated only 27% of its total unit sales from Blu-ray Disc.

On Home Media Magazine’s video rental chart for the week, Ultron moved up to No. 1 in its first full week of rental availability, after debuting at No. 3 in a short week. Insidious: Chapter 3 bowed at No. 2.

Rounding out the top five were Warner’s Mad Max: Fury Road at No. 3, Disney’s Cinderella at No. 4 and Lionsgate’s The Age of Adaline at No. 5.

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