'Avengers: Age of Ultron' Assembles a No. 1 Home Video Debut7 Oct, 2015 By: Thomas K. Arnold
Marvel's Avengers: Age of Ultron, distributed on disc by Disney, easily debuted at No. 1 on the home video sales charts the week ended Oct. 4.
The theatrical blockbuster, whose domestic take of $459 million makes it the year’s No. 2 movie, shot to the top of the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and its dedicated Blu-ray Disc sales chart, even though it was released on a Friday instead of the customary Tuesday and thus had three fewer days to impact the charts.
Another new release, 20th Century Fox’s Spy, bowed at No. 2 on the overall disc sales chart, although consumers bought only about a quarter as many copies — not surprising, given the action comedy’s more modest box office gross of $110.8 million.
The previous week's top title, Universal Pictures’ Pitch Perfect 2, dropped to No. 3 on both the overall and Blu-ray charts, while another Uni title, Furious 7 was No. 4 on First Alert and No. 2 on the Blu-ray chart.
Rounding out the top five on the overall disc sales chart was the Poltergeist remake, from 20th Century Fox, which earned just $47.5 million at the box office.
On the Blu-ray Disc chart, Spy debuted at No. 4. The No. 5 spot went to Walt Disney’s live-action Cinderella remake, which finished the week at No. 6 on the overall disc sales chart.
Ultron generated 63% of its total unit sales from Blu-ray Disc, compared to just 33% for Spy.
On Home Media Magazine’s video rental chart for the week, Warner’s Mad Max: Fury Road and Disney’s Cinderella held onto the two top spots, while Ultron debuted at No. 3. The Age of Adaline, from Lionsgate, slipped a notch to No. 4, while the No. 5 spot went to Universal Pictures’ Cop Car, a film the studio did not subject to the customary 28-day holdback from Redbox.