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‘Apes’ Rises Atop the Sales Charts; ‘Panda’ Tops Rentals

21 Dec, 2011 By: Thomas K. Arnold

Rise of the Planet of the Apes

It was the week of the sequel. Rise of the Planets of the Apes, from 20th Century Fox Home Entertainment, debuted at No. 1 on both national home video sales charts the week ended Dec. 18, outpacing Paramount/DreamWorks’ Kung Fu Panda 2, which bowed at No. 2 on both the Nielsen VideoScan First Alert chart and Nielsen’s dedicated Blu-ray Disc sales chart.

Both films had similar box office earnings; Apes earned $165.3 million, and Panda, $176.7 million. Nielsen data shows Kung Fu Panda 2 sold 77% as many units as Rise of the Planets of the Apes, overall, and 57% as many Blu-ray Discs. (Nielsen figures do not include Walmart, which is traditionally strongest in family films, so Kung Fu numbers may have been under-represented.)

Rise of the Planet of the Apes generated 49% of its first-week sales from Blu-ray Disc, while the high-definition version accounted for 36% of total Kung Fu Panda 2 disc sales.

Both of the previous week’s top sellers, Walt Disney Studios The Help (No. 1 overall) and Warner’s The Hangover Part II (No. 1 Blu-ray Disc), slipped to No. 3 on their respective charts.

Kung Fu Panda 2 did debut at No. 1 on Home Media Magazine’s weekly rental chart, while Apes bowed at No. 20 — a disparity explained by the fact that 20th Century Fox withholds new releases from Netflix and Redbox by 28 days, while Paramount does not.

Walt Disney’s Fright Night, a remake of the 1985 vampire original, debuted at No. 2 on the rental chart. The film’s $18.3 million domestic theatrical gross propelled it to only a No. 16 debut on First Alert (No. 14 on the Blu-ray Disc chart).


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