‘Apes’ Rises Atop the Sales Charts; ‘Panda’ Tops Rentals21 Dec, 2011 By: Thomas K. Arnold
It was the week of the sequel. Rise of the Planets of the Apes, from 20th Century Fox Home Entertainment, debuted at No. 1 on both national home video sales charts the week ended Dec. 18, outpacing Paramount/DreamWorks’ Kung Fu Panda 2, which bowed at No. 2 on both the Nielsen VideoScan First Alert chart and Nielsen’s dedicated Blu-ray Disc sales chart.
Both films had similar box office earnings; Apes earned $165.3 million, and Panda, $176.7 million. Nielsen data shows Kung Fu Panda 2 sold 77% as many units as Rise of the Planets of the Apes, overall, and 57% as many Blu-ray Discs. (Nielsen figures do not include Walmart, which is traditionally strongest in family films, so Kung Fu numbers may have been under-represented.)
Rise of the Planet of the Apes generated 49% of its first-week sales from Blu-ray Disc, while the high-definition version accounted for 36% of total Kung Fu Panda 2 disc sales.
Both of the previous week’s top sellers, Walt Disney Studios The Help (No. 1 overall) and Warner’s The Hangover Part II (No. 1 Blu-ray Disc), slipped to No. 3 on their respective charts.
Kung Fu Panda 2 did debut at No. 1 on Home Media Magazine’s weekly rental chart, while Apes bowed at No. 20 — a disparity explained by the fact that 20th Century Fox withholds new releases from Netflix and Redbox by 28 days, while Paramount does not.
Walt Disney’s Fright Night, a remake of the 1985 vampire original, debuted at No. 2 on the rental chart. The film’s $18.3 million domestic theatrical gross propelled it to only a No. 16 debut on First Alert (No. 14 on the Blu-ray Disc chart).