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'American Sniper' Tops Disc Sales for Second Week

3 Jun, 2015 By: Thomas K. Arnold

American Sniper

Universal Pictures’ Seventh Son, the ambitious fantasy starring Jeff Bridges and Julianne Moore that was panned by critics and died at the box office, debuted in distant second place on the national home video sales charts the week ended May31.

The film, which earned less than $18 million in U.S. theaters against an estimated budget of $95 million, was outsold by a nearly four-to-one margin by Warner’s American Sniper, which held onto the No. 1 spot for the second consecutive week on both the Nielsen VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and Nielsen’s dedicated Blu-ray Disc chart.

But Universal could take solace in the fact that consumer demand remained high for the kinky, sexually charged Fifty Shades of Grey, which in its fourth week of release remained in the top five in the No. 3 spot.

Anchor Bay’s family-friendly Paddington slipped a notch to finish at No. 4 on both charts, while No. 5 on the overall disc sales chart went to 20th Century Fox’s Taken 3. Universal’s Jurassic Park, fueled by anticipation over the June 11 theatrical opening of Jurassic World, shot up to No. 5 on the Blu-ray Disc sales chart and No. 10 on First Alert.

Universal’s Jurassic Park Collection moved up to No. 8 on the overall disc chart, and No. 14 on the Blu-ray Disc chart.

In the week’s biggest drop, Paramount’s Hot Tub Time Machine 2 wound up at No. 20 after debuting at No. 4 the previous week.

Nielsen data shows that Seventh Son generated 51% of its total unit sales from the Blu-ray Disc edition, compared with 41% for American Sniper (down from 44% its first week in stores)

On Home Media Magazine’s rental chart for the week, the No. 1 spot went to Universal’s The Boy Next Door, which came off its 28-day holdback from Redbox.

Taken 3, the previous week’s top rental, slipped to No. 2, while Seventh Son debuted at No. 3.

Rounding out the top five: Hot Tub Time Machine 2 at No. 4, down from No. 2 the previous week, and Sony Pictures’ The Wedding Ringer at No. 5, also down two spots from the prior week.

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