By : Thomas K. Arnold | Posted: 23 Dec 2009
What a Hangover.
The surprise hit theatrical comedy The Hangover, from Warner Home Video, shot to the top of both the national home video sales and rental charts its first week in stores, easily beating its two big theatrical competitors, Universal Studios’ Inglourious Basterds and Walt Disney Studios’ G-Force.
Inglourious Basterds finished second on the Nielsen VideoScan First Alert sales chart for the week ended Dec. 20, as well as on Home Media Magazine’s rental chart for the same week. But it was a way-distant second, as Nielsen research shows the Quentin Tarantino actioner sold just 42.5% as many copies as the Warner comedy, in which three friends with memory loss try to retrace their escapades during a bachelor party in Las Vegas.
In rental stores, Inglourious Basterds didn’t fare much better, generating just 50.5% as many rentals as The Hangover. Disney’s G-Force, a CG-animated film about a group of guinea pigs, voiced by Nicolas Cage and others, out to save the world, debuted at No. 4 on both the sales and rental charts.
Holdovers Harry Potter and the Half-Blood Prince, from Warner, and Universal Studios’ Public Enemies held down the No. 3 spots on First Alert and Home Media Magazine’s rental chart, respectively, after debuting at No. 1 the previous week. Rental demand for Public Enemy was down just 17% from the film’s first week in stores.
The Hangover also was the No. 1 Blu-ray Disc seller for the week, according to Nielsen VideoScan research, with Inglourious Basterds bowing at No. 2.
Even though it’s a comedy, The Hangover generated 24% of its first-week sales from Blu-ray Disc, another sign that the high-definition format is fast moving into the mainstream. Inglourious Basterds generated 33% of its first-week sales from Blu-ray Disc.