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‘Wall-E’ Sweeps Up Sales

27 Nov, 2008 By: Thomas K. Arnold

A small waste-collecting robot captured the hearts of consumers last week much as it did in theaters earlier this year.

Walt Disney Studios Home Entertainment’s Wall-E was the top seller and No. 2 renter on the home entertainment charts last week, topping the Nielsen VideoScan First Alert sales chart and scoring a strong second-place finish on Home Media Magazine’s rental chart for the week ended Nov. 23.

Wall-E also was the No. 1 Blu-ray Disc seller for the week.

Fellow new release Tropic Thunder, from Paramount, debuted at No. 2 on both the overall home video sales chart and the Blu-ray Disc sales chart.

But in rental stores the comedy, with $110.5 million in domestic box office earnings, saw the most action last week, bowing at No. 1 on Home Media Magazine’s rental chart. Wall-E, however, finished not far behind, with 83.2% as much rental activity, a strong showing for an animated family title geared toward the sellthrough market.

The Sisterhood of the Traveling Pants 2, a third theatrical new release, bowed at No. 5 on the sales chart and No. 6 on the rental chart. 

The previous week’s top seller, Paramount/DreamWorks’ Kung Fu Panda, slipped to No. 3, while the previous week’s top renter, Universal Studios’ Hellboy II: The Golden Army, fell to No. 4, with a 37% drop in rental demand.


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