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‘True Blood’ Draws Top Sales Spots

2 Jun, 2010 By: Thomas K. Arnold

"True Blood"

Vampire-mania reared its bloody head on disc last week, as HBO’s season-two set of “True Blood” topped the national home video sales charts its first week in stores, beating a stiff challenge from a high-profile theatrical.

True Blood: The Complete Second Season bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart and Nielsen’s dedicated Blu-ray Disc sales chart, besting fellow newcomer Dear John, a Sony Pictures release that came to disc after grossing more than $80 million in theaters.

Dear John, a romantic drama starring Channing Tatum (Step Up) and Amanda Seyfried (Mamma Mia!), debuted at No. 2 on the overall sales chart and No. 3 on the Blu-ray Disc sales chart, where it was perched right behind second-ranked Avatar.

Avatar finished third on First Alert, while The Road, a post-apocalyptic thriller based on the novel of the same name by Cormac McCarthy (No Country for Old Men), came in as the week’s No. 4 overall as well as Blu-ray Disc seller. The Road generated just $8.1 million during a limited theatrical release.

Dear John did manage to top Home Media Magazine’s video rental chart for the week ended May 30, while The Road debuted at No. 3, with 41% as much rental action as Dear John. Warner’s Valentine’s Day, the previous week’s top rental, slipped to No. 2, but experienced only a slight 17% decline in rental demand, according to Home Media Magazine market research.

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