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‘Race to Witch Mountain’ Scales to Top Sales Spot

12 Aug, 2009 By: Thomas K. Arnold

Witch Mountain

Walt Disney Studios Home Entertainment’s Race to Witch Mountain took the No. 1 spot on the national home video sales chart the week ended Aug. 9, while Sony Pictures Home Entertainment snagged the top rental chart spot with Obsessed.

Witch Mountain, a “reimagineering” of 1975’s Escape to Witch Mountain that grossed $67.21 million during its theatrical run earlier this year, easily took the sales crown its first week in stores. Obsessed, ranked second on the Nielsen VideoScan First Alert sales chart, sold just 72% as many copies as the Disney family adventure.

But in rental stores, the order was reversed, with Obsessed topping Home Media Magazine’s weekly rental rankings and Witch Mountain — which stars Dwayne Johnson (aka wrestling’s The Rock) — in the No. 2 spot, with 78% as much rental action.

Both films had similar box office tallies. Obsessed, a thriller with Beyoncé Knowles and rising star Ali Larter, grossed $68.3 million in U.S. theaters.

Universal Studios’ Fast & Furious, the previous week’s top seller and renter, slipped to No. 3 on both charts. But on the Nielsen VideoScan Blu-ray Disc chart, the action sequel remained on top for the second consecutive week, with Witch Mountain debuting at No. 2 and Obsessed at No. 4, behind Warner’s Watchmen.

Blu-ray Disc sales accounted for 19% of week-two sales for Fast & Furious, according to Nielsen VideoScan data. Race to Witch Mountain generated 11% of its sales from the Blu-ray Disc version, while Obsessed was surprisingly far behind, with just 6% of sales from the Blu-ray Disc.

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