‘Prince of Persia’ Rules Video Charts22 Sep, 2010 By: Thomas K. Arnold
Home video fans are clamoring for something new. Nine out of the 10 top-selling discs the week ended Sept. 19 are new releases, led by Walt Disney Studios’ Prince of Persia: The Sands of Time, an action-adventure film that debuted at No. 1 on all three charts.
According to Nielsen VideoScan sales data, Prince sold nearly twice as many copies its first week in stores as its nearest competitor, Summit Entertainment’s Letters to Juliet, which debuted at No. 2 on the First Alert sales chart.
Next in the line on the sales chart: the complete season-three set of acclaimed TV sitcom “The Big Bang Theory,” from Warner, followed by the direct-to-video Barbie: A Fashion Fairytale, from Universal Studios, at No. 4 and Glee: The Complete First Season, from 20th Century Fox, at No. 5.
Four other new releases, all but one a TV DVD season set, followed on the sales chart, bumping the previous week’s top seller, Lionsgate’s The Killers, to No. 10.
New-release-mania also was evident on Nielsen’s dedicated Blu-ray Disc sales chart, with the top five all BD debutantes. Prince of Persia was followed by Letters to Juliet at No. 2, Glee: The Complete First Season at No. 3, Fringe: The Complete Second Season, from Warner, at No. 4, and The Big Bang Theory: The Complete Third Season at No. 5. Killers slipped to No. 6 after debuting at No. 1 the previous week.
Only the rental end of the business is less time-sensitive — perhaps because renters are more willing to wait, as evidenced by the 28-day windows imposed on Netflix and Redbox, which together account for more than 50% of all rental transactions.
Prince of Persia and Letters to Juliet still debuted at No. 1 and No. 2 on Home Media Magazine’s weekly rental chart, but No. 3 went to Killers, a slippage of just two points (and a modest 17% drop in rental transactions, according to Home Media Magazine Market Research) from the previous week.
Fourth place went to Tyler Perry’s Why Did I Get Married Too?, from Lionsgate, which was No. 3 the previous week and No. 1 its debut week. And the No. 5 rental was Solitary Man, an Anchor Bay drama that debuted in the same position last week.