‘Mall Cop’ Arrests Video Buyers and Renters27 May, 2009 By: Thomas K. Arnold
The movie that has made millions of Americans snicker every time they catch sight of a Segway has turned its box office bonanza into a home video boon.
Sony Pictures’ Paul Blart: Mall Cop, a screwball comedy that grossed $146.3 million in theaters, far more than most anyone expected, shot to the top of the national sales as well as rental charts its first week in stores.
The film won an easy victory on the Nielsen VideoScan First Alert sales chart for the week ended May 24, besting fellow newcomers Valkyrie ($83 million box office), from MGM/Fox, and My Bloody Valentine 3-D ($51.6 million), from Lionsgate.
Valkyrie, about the real-life plot to kill Hitler, debuted at No. 2, selling about two-thirds as many copies as Paul Blart. Bloody Valentine bowed at No. 5, just behind 20th Century Fox’s Taken (No. 3), the previous week’s top seller, and Warner’s complete first season set of "True Blood," which debuted at No. 4 — a surprisingly strong showing for a TV DVD release.
On Home Media Magazine’s rental chart, Valkyrie also bowed at No. 2, generating 64% as much rental activity as Paul Blart. Bloody Valentine bowed at No. 6.
Valkyrie was the week’s top-selling Blu-ray Disc, according to Nielsen VideoScan, with Paul Blart debuting at No. 3. That’s not surprising, since Blu-ray accounted for 20% of total unit sales for Valkyrie but just 7% of total unit sales for Paul Blart.
The previous week’s top Blu-ray seller, Taken, slipped to No. 2.