‘Dragon’ Soars on Sales Charts20 Oct, 2010 By: Thomas K. Arnold
Paramount Home Entertainment ruled the home video sales charts the week ended Oct. 17, with the DreamWorks theatrical hit How to Train Your Dragon debuting at No. 1 and Iron Man 2 remaining at No. 2 for the second consecutive week.
A third Paramount title, the TV DVD release The Tudors: The Final Season, debuted at No. 8 on the Nielsen VideoScan First Alert sales chart.
How to Train Your Dragon also bowed at No. 1 on the Nielsen VideoScan Blu-ray Disc sales chart, with the previous week’s top seller, Walt Disney Studios’ Beauty and the Beast, slipping to No. 2 and Iron Man 2 dropping to No. 3.
The only other new release to make the top 10 on either sales chart was Warner’s Jonah Hex, a theatrical underperformer that, despite a cast that includes Josh Brolin, Megan Fox and John Malkovitch, only earned $10.6 million in theaters. The Western debuted at No. 5 on both charts.
On Home Media Magazine’s video rental chart, Sony Pictures’ The Karate Kid remake remained at No. 1, with Iron Man 2 also scoring at No. 2. Data suggests How to Train Your Dragon (No. 3) would have been the week’s top rental, as well, had it not been for the title’s Friday release date.
The 20th Century Fox comedy Just Wright moved to No. 4 from No. 30 on the rental chart in the first week it became available at Netflix and Redbox after a 28-day rental window. Jonah Hex debuted at No. 13.