‘Date Night’ Scores on Video18 Aug, 2010 By: Thomas K. Arnold
Date Night saw a big score on home video.
The 20th Century Fox Home Entertainment comedy, which grossed $98.7 million in theaters, debuted in the No. 1 position on all three national DVD and Blu-ray Disc charts, kicking aside the previous week’s triple-play winner, the Lionsgate actioner Kick-Ass.
Kick-Ass slipped to No. 3 on both the Nielsen VideoScan First Alert Sales chart and Home Media Magazine’s rental chart for the week ended Aug. 15, right behind another newly released comedy, Sony Pictures’ comedy Death at a Funeral, which grossed $42.7 million in U.S. theaters.
Death sold 47% as many units as Date Night but generated 64% as many rental transactions — not surprising for a modest box office success, which traditionally fares better as a rental.
Kick-Ass saw its rental fortunes drop 22% in its sophomore week of release, while its second-week unit sales were 38% of the first-week sales count for Date Night, according to Nielsen research.
Kick-Ass only dropped to No. 2 on Nielsen’s dedicated Blu-ray Disc sales chart, selling 76% as many units as top-ranked Date Night. Death at a Funeral debuted at No. 4, selling just 35% as many units as Date Night.
Blu-ray Disc wasn’t a big factor in either new release, accounting for 20% of total unit sales of Date Night and just 15% of total unit sales of Death.
In its second week of release, Kick-Ass, by contrast, generated 41% of its unit sales from the high-definition disc format.