‘Chihuahua’ Sequel Is Top Seller9 Feb, 2011 By: Thomas K. Arnold
Walt Disney Studios Home Entertainment captured three of the top five spots on the national home entertainment sales charts for the week ended Feb. 6.
The direct-to-video sequel Beverly Hills Chihuahua 2 debuted at No. 1 on the Nielsen VideoScan First Alert sales chart, bumping the previous week’s top seller, Summit Entertainment’s Red, to No. 2. Disney’s Secretariat slipped to No. 3 from No. 2 its second week in stores, and its animated classic Alice in Wonderland, making its Blu-ray Disc debut on the 60th anniversary of its theatrical release, bowed at No. 5, right behind fellow newcomer Let Me In, a vampire fantasy from Anchor Bay.
On Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, Red remained at No. 1 for the second consecutive week, although Alice in Wonderland made an impressive debut at No. 2, selling 91% as many units as Summit’s comic actioner.
Beverly Hills Chihuahua 2 debuted at No. 3, while Let Me In bowed at No. 5. Sandwiched in between, at No. 4, was Secretariat, which slipped from No. 2 the previous week.
Red remained No. 1 on Home Media Magazine’s rental chart for the week, and Sony Pictures’ The Social Network stayed put at No. 2, as well. Let Me In debuted at No. 9, while Beverly Hills Chihuahua 2 bowed at No. 16. Twentieth Century Fox’s Machete was the only big film to come off its 28-day embargo at Netflix and Redbox; thanks to the title’s broader availability, it shot up the rental chart to No. 4.