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‘Bride Wars’ Wins All Three Battles

6 May, 2009 By: Thomas K. Arnold

Bride Wars

Let’s hear it for marriage! The 20th Century Fox Home Entertainment comedy Bride Wars, which earned just $58.7 million in theaters, scored a triple win on the national video sales and rental charts the week ended May 3.

Bride Wars debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart. The film also was the top-selling Blu-ray Disc, according to Nielsen research.

Hotel for Dogs, a family film from Paramount/DreamWorks, debuted at No. 2 on both the sales and the rental charts despite a higher box office of $72.8 million. Dogs sold 81% as many discs as Bride Wars in stores reporting to Nielsen, but that percentage may be skewed because Nielsen does not track sales at Wal-Mart or Sam’s Club, which together account for about 40% of the sellthrough business and typically do exceptionally well with family product.

Hotel for Dogs generated 76% as many rental transactions as Bride Wars, according to Home Media Research.

A third new theatrical feature bowing on DVD and Blu-ray Disc last week, the Paramount/DreamWorks horror film The Uninvited, debuted at No. 5 on the sales chart and No. 6 on the rental chart after earning $28.6 million in theaters.

Summit Entertainment’s Twilight is showing long legs. In its seventh week in stores, the vampire film is still berthed at No. 6 on the First Alert sales chart.

Paramount’s Blu-ray Disc edition of the first season of classic TV sci-fi series “Star Trek” debuted at No. 2 on the Nielsen VideoScan Blu-ray Disc chart, right behind Bride Wars. Hotel for Dogs debuted at No. 8.

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