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‘Alvin’ Squeaks By With Top Sales Spot

7 Apr, 2010 By: Thomas K. Arnold

Alvin and the Chipmunks: The Squeakquel

It was a split decision on the national home video charts. Alvin and the Chipmunks: The Squeakquel easily topped the Nielsen VideoScan First Alert sales chart for the week ended April 4, while Warner’s Sherlock Holmes captured the top spot on Home Media Magazine’s rental chart.

Both films came to DVD and Blu-ray Disc with similar box office performances. Alvin grossed $219.3 million, while Sherlock Holmes took in $208.7 million.

Sherlock Holmes debuted at No. 2 on the sales chart, selling 66% as many discs as Alvin. Alvin bowed at No. 3 on the rental chart, behind the previous week’s top-ranked The Blind Side, with 50% as many rental transactions as Sherlock.

The outcome on the Nielsen VideoScan Blu-ray Disc chart, meanwhile, was elementary: Sherlock finished on top, with 34% of its total first-week sales coming from Blu-ray Disc. Alvin finished a distant No. 2, selling just 34% as many high-definition discs as Sherlock. Of total Alvin disc sales, Blu-ray Disc accounted for just 8%.

Walt Disney Studios’ new two-disc "Un-Anniversary Edition" of the original 1951 Alice in Wonderland, released a year before its 60th anniversary to capitalize on the theatrical success of the new live-action Alice, debuted at No. 6 on the First Alert sales chart.

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