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‘Alice’ Tops Sales; ‘Wolfman’ Tops Rentals

9 Jun, 2010 By: Thomas K. Arnold

Alice in Wonderland

Walt Disney Studios’ live-action version of Alice in Wonderland easily captured the top spot on the national home video sales charts its first week in stores, sending the competition down the rabbit hole.

The theatrical blockbuster, with a domestic gross of $333.2 million, came to video less than three months after it opened at the box office.

For the week ended June 6, Alice sold more than four times as many discs as its closest competitor, Universal Studios’ The Wolfman, according to Nielsen VideoScan research. The Tim Burton-helmed retelling of the beloved Lewis Carroll fantasy bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart and the dedicated Blu-ray Disc sales chart, where it trumped second-ranked Wolfman by an even-greater 5-to-1 margin.

In a further sign that Blu-ray Disc is going mainstream, 37% of first-week sales of Alice came from the high-definition disc version, an unusually high percentage for a family title.

The Wolfman, a horror remake with $61.9 million in U.S. theatrical receipts, did sneak past Alice to debut at No. 1 on Home Media Magazine’s rental chart for the week ended June 6.

Alice bowed at No. 2, with 87% as much rental action as Wolfman.

Nearly two months after its release, 20th Century Fox’s Avatar still is holding strong. The film ended the week at No. 3 on both the overall and the Blu-ray Disc sales charts, while on the rental chart Avatar was at No. 10.

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