'Brave' Emerges Atop Disc Sales Chart

21 Nov, 2012 By: John Latchem

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Pixar's Brave, distributed by Walt Disney Studios Home Entertainment, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart for the week ended Nov. 18.

The studio's latest CG-animated hit, which grossed $236.6 million at the domestic box office, also topped VideoScan's dedicated Blu-ray Disc sales chart for the week.

Sony Pictures' The Amazing Spider-Man, in its first full week of release, dropped a slot to No. 2 on both charts after debuting in the top spot the previous week following its Friday, Nov. 9 street date. The Marvel superhero actioner sold 28.5% as many total copies as Brave and 34.8% as many Blu-ray copies.

For Brave, 51% of units sold came in the Blu-ray format and 12% of all units sold were of the 3D version, compared with 62% and 15% for Amazing Spider-Man, respectively.

No. 3 on both charts went to Universal's Savages, the latest Oliver Stone film, and No. 4 went to Fox's sci-fi comedy The Watch; both are new releases.

On Home Media Magazine's weekly rental chart, the top three titles remained unchanged from the previous week, with Amazing Spider-Man at No. 1, Fox's Prometheus at No. 2 and Sony's Arthur Christmas at No. 3.

The Lionsgate actioner Fire With Fire rose to No. 4 on the strength of greater exposure at Redbox. Likewise, Warner's The Campaign rose from No. 79 to No. 7 in its third week of release due to titles being stocked at Redbox kiosks as a workaround to the usual embargo Warner imposes on Redbox and Netflix.

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