Relativity Media Opts for Technicolor10 Jan, 2011 By: Erik Gruenwedel
Movie hit maker Relativity Media Jan. 10 said it signed a multifaceted agreement with Technicolor as it transitions from major producer to standalone studio.
Los Angeles-based Relativity, which has produced and/or financed more than 200 motion pictures, including Salt, Despicable Me, Grown Ups, Charlie St. Cloud, The Fighter and Little Fockers, said it would use Paris-based Technicolor’s post-production, theatrical distribution, DVD authoring, digital and media management, among other services.
Relativity, which typically distributes films theatrically and in home entertainment via its studio partners’ channels, is increasingly self-distributing its proprietary content going forward.
The company recently signed a distribution deal with Netflix allowing the online DVD rental pioneer to stream its own movies ahead of pay-TV channels such as Showtime, HBO and Starz.
Technicolor last year landed Warner Home Video, the No. 1 home entertainment studio, for disc authoring and replication services.