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Relativity Media Opts for Technicolor

10 Jan, 2011 By: Erik Gruenwedel

Movie hit maker Relativity Media Jan. 10 said it signed a multifaceted agreement with Technicolor as it transitions from major producer to standalone studio.

Los Angeles-based Relativity, which has produced and/or financed more than 200 motion pictures, including Salt, Despicable Me, Grown Ups, Charlie St. Cloud, The Fighter and Little Fockers, said it would use Paris-based Technicolor’s post-production, theatrical distribution, DVD authoring, digital and media management, among other services.

Relativity, which typically distributes films theatrically and in home entertainment via its studio partners’ channels, is increasingly self-distributing its proprietary content going forward.

The company recently signed a distribution deal with Netflix allowing the online DVD rental pioneer to stream its own movies ahead of pay-TV channels such as Showtime, HBO and Starz.

Technicolor last year landed Warner Home Video, the No. 1 home entertainment studio, for disc authoring and replication services.

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