TiVo, Cox Forge VOD Partnership12 Aug, 2010 By: Erik Gruenwedel
TiVo Inc. Aug. 12 said it has entered into an agreement with Cox Communications to offer its monthly subscribers access to the third largest cable operator’s video-on-demand (VOD) movies and television programming.
This represents the first time that a cable operator will make its entire VOD library available via a third-party retailer, and TiVo Premiere will become the first third-party service to integrate a cable VOD service, along with linear television and broadband content accessible through its user interface and search capabilities.
Alviso, Calif.-based TiVo, which invented the digital video recorder (DVR) technology, currently offers subscribers access to Amazon VOD and Blockbuster On Demand content, in addition to Netflix and Rhapsody movie and music streaming (with separate subscriptions).
The pact with Atlanta-based Cox represents a growing trend among subscription-based entertainment aggregators looking to entice and retain monthly subscribers at a time when cable operators are losing premium service (transactional VOD, pay-TV channels) customers due to the ongoing recession.
Cox plans to make its video-on-demand service available on TiVo Premiere boxes to subscribers in all its major markets. Cox and TiVo currently have about 6 million and 2.5 million subs, respectively.
Both companies will cross-promote each other’s services and products, including Cox providing free TiVo service installation to customers acquiring the service at third-party retailers such as Best Buy and on TiVo’s website.
TiVo’s broadband-based Premiere set-top DVR and service features standard- and high-definition movies, music, remote scheduling, multiroom viewing and interactive applications, among other options.
“This is a major opportunity for TiVo, the cable industry and television viewers alike,” said TiVo CEO Tom Rogers, in a statement.