Redbox, Warner Ink New Distribution Deal30 Mar, 2015 By: Erik Gruenwedel
Redbox’s extended impasse over a new distribution deal with Warner Bros. Home Entertainment is over. The two companies March 30 announced a new two-year agreement for Blu-ray Disc and DVD releases. The agreement restores the 28-day delay for new Warner titles appearing in Redbox kiosks. Financial terms of the pact were not disclosed.
Since the Dec. 31, 2014, end of the previous contract, Redbox acquired Warner titles through third-party retail channels.
"Redbox is an important partner," Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution, said in a statement. "And I am very pleased that we have finalized a new agreement."
A notable participant in negotiations was Mark Horak, president of Redbox and a former executive at Warner.
Horak, in recent media comments, has underscored that fact Redbox is not only a key partner to home entertainment studios, but also the largest rental service in the country.
"Redbox remains committed to driving substantial industry revenue and providing consumers with affordable access to new-release movies,” Horak said in a statement.