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Redbox Launching Rental Loyalty Program

30 Oct, 2014 By: Erik Gruenwedel

Redbox has begun rolling out “Redbox Play Pass,” a point-based loyalty program that gives registered email customers the opportunity to earn free DVD movie rentals.

Redbox Play Pass members earn 10 points for each movie or game they rent, and when they reach 100 points, they’ll get a credit good for a one-day movie rental.

The promotion comes as Redbox saw a 14% decline in the number of kiosk transactions during its most recent fiscal quarter.

Redbox is emailing “Play Pass” invitations via groupings based on its database of more than 35 million consumer emails. Registered members also get free movie nights on their birthdays and Redbox Play Pass anniversaries, among other promotions.

For a limited time, new “Play Pass” members get a free DVD rental when signing up for the program.

“We’ve seen tremendous response to our beta program, and we’re excited to give consumers another way to keep up with all the great new releases,” Mike Wokosin, VP of digital marketing at Redbox, said in a statement.

For an opportunity to be added to the list for the next round of “Pass Play” invites, visit Redbox.com/email.

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