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Redbox Launches Visa Sweepstakes to Boost Loyalty Program

13 Jul, 2015 By: Stephanie Prange

Redbox July 13 announced a sweepstakes in conjunction with Visa. Now through the end of September, consumers can enter to win a $500 Visa gift card when they join Redbox Play Pass — Redbox's loyalty program. They can also get more entries when they add a Visa card to their Redbox accounts.

"The sweepstakes will help us bring the great value of Redbox Play Pass to more consumers who love Redbox and want to earn rewards for their rentals," said Mike Wokosin, VP of digital marketing for Redbox.

To enter, consumers must visit the sweepstakes page (redbox.com/intro/redboxplaypass-visa-sweeps2) between now and September 30 and create a Redbox account or log into their existing account. They will earn one sweeps entry if they join Redbox Play Pass, and another two entries if they add any Visa credit or debit card as their default form of payment. When the sweeps ends, 108 entrants will win a $500 Visa gift card.

"Millions of Redbox customers already rely on Visa to help them bring home the latest new-release movies and games from Redbox," said Bill Dobbins, head of business development for Visa. "This is a great opportunity to partner with Redbox and help bring Visa's convenience and ease to even more Redbox customers."

To join Redbox Play Pass, customers need a Redbox account and a valid email address. Members earn 10 points for every Redbox disc they rent. When they reach 100 points, they earn a credit for a free movie night. They also get other benefits, such as a promo code for joining and free movie nights on their birthday and Redbox Play Pass anniversary.

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