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GameFly Adds Movies to Disc-by-Mail Service

4 Mar, 2014 By: Chris Tribbey

Starting April 4, by-mail video game rental service GameFly will begin offering movie options to its customers, offering a new alternative to Netflix’s service.

Less than 60 films — available on either DVD or Blu-ray Disc — will be available at launch, though the films are mostly new releases, and come from every major studio. Only GameFly subscribers with a two-game or higher rental plan will be able to add the movies to their rental queue.

“We are excited to offer GF Movies beta to our GameFly members,” an email to subscribers reads. “Now you can rent both games and movies with just one service.”

GameFly CEO Dave Hodess told VentureBeat that the company would evaluate how consumers respond to the service before taking it out of beta testing.

“We’re viewing this as a test based on feedback we’ve received from subscribers who asked for it,” he told the technology news service.

Netflix ended 2013 with just under 7 million DVD subscribers, down from more than 8.2 million in 2012.

The total number of DVD subscribers declined 15.7% year over year, to 6.93 million from 8.22 million at the end of 2012. GameFly, a privately owned company, doesn’t share subscriber statistics.

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