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Redbox Names New Marketing, Finance SVPs

20 Mar, 2013 By: Chris Tribbey

Kiera Hynninen (left) and Pamela Smith

DVD rental leader Redbox has named two new SVPs to its ranks, one for marketing and the other in finance.

Kiera Hynninen most recently served as EVP of marketing for National Geographic Channels and will serve as Redbox’s SVP of marketing. Pamela Smith most recently served as finance VP of corporate planning and reporting for Sara Lee.

Hynninen will report to Redbox president Anne Saunders, while Smith will report to Galen Smith, incoming CFO of Redbox parent company Coinstar.

“We are proud to welcome Kiera and Pam to the Redbox marketing and finance teams and as executive leaders within our organization,” Saunders said in a statement. “Their talent and experience managing some of the nation’s most recognized brands will be an incredible asset as we continue to expand our offerings and establish Redbox as America’s destination for entertainment.”

Before National Geographic, Hynninen was SVP of strategic marketing at the Weather Channel. Prior to working with Sara Lee, Smith held leadership positions with Procter & Gamble and Bank of America.

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